FALL 2024 / ART DIRECTION / CAMPAIGN
Tommy Hilfiger Mexico
/ CREDITS
Senior Art Director: Raymond Croft
Graphic Designer: Aleks Dawson
Models: Renata Notni
Photographer: Izack Morales
Director: Dan Ezra
Stylist: Sarah Gore Reeves
TH Marketing & Brand: Jaime Carmona, Ammi Garcia, Mauricio Garcia, Giselle Munoz
Conde Nast: Majo Castratt, Diego Salazar, Brania Garcia
/ ABOUT THE PROJECT
For Tommy Hilfiger’s Fall 2024 Campaign, I led the overall art and creative direction for the shoot, working alongside our Tommy Marketing and Condé Nast teams.
Featuring Mexican actor and model Renata Notni from Amazon Prime’s Zorro, the campaign aimed to celebrate Tommy’s 30-year legacy in Mexico while showcasing an array of fall seasonal icons and layering essentials. Set against the beautiful backdrop of Valle de Bravo, the team sought to capture a fusion of fashion and vibrant Mexican culture that felt true to both the country and the brand's ethos. We created moments in both film and stills that encompassed the overall essence of the Fall season.
This 360 campaign spanned e-commerce, social, email, paid ads and billboards across cities in Mexico.
