Billy Reid

For Billy Reid’s Holiday 2021 Campaign, I led the art and creative direction, crafting a concept that centered around an elevated holiday with a distinctly Southern lens.

Shot at a picturesque barn house and surrounding fields, the campaign blended the season’s refined, editorial aesthetic with the warmth and authenticity of Southern charm. The rustic setting highlighted the brand’s heritage, creating a balance between understated elegance and cozy familiarity. The collection featured rich textures, deep seasonal hues, and tailored pieces, evoking a sense of holiday sophistication that felt both aspirational and grounded in the South’s unique character.

This campaign encapsulated the brand’s ability to merge timeless style with regional storytelling, presenting a cohesive vision of a Southern holiday.