FALL 2023 / ART DIRECTION / CAMPAIGN
Billy Reid
/ CREDITS
Art Director: Raymond Croft
Models: Jon Paul Phillips, Corey Baptiste, Jasmine Dwyer
Photographer: Kirk Robert
Director: Tyler Martin
Producer: Anne Ryan Cavin
Stylists: Lucy Armstrong
Hair & Makeup Artist: Janelle Wood
Digitech: Caleb Shane
Photo Assistants: Rusty Ross, Chamber Zac
/ ABOUT THE PROJECT
For Billy Reid’s Fall 2023 Campaign, I led the concept and overall art and creative direction for the shoot.
Captured at Berry College, the world’s largest campus, the campaign brought to life the season’s elevated collegiate concept, “Ivy South,” blending Southern charm with timeless Ivy League influences. Inspired by the spirit of the famous novel, the campaign reimagined classic collegiate style through a modern, Southern lens, featuring rich textures, earthy tones, and tailored silhouettes set against the sweeping landscapes and historic architecture of the college.
This campaign seamlessly reflected the brand’s hallmark of blending tradition with contemporary sophistication. Spanning e-commerce, social, email, and paid ads.
