SPRING 2020 / ART DIRECTION / CAMPAIGN
Hudson Jeans
/ CREDITS
Art Director: Raymond Croft
Creative Director: Ben Taverniti
Photographer: Federico Spadoni
/ ABOUT THE PROJECT
In partnership with designer Ben Taverniti and artist and photographer Federico Spadoni, I led the art direction and concept for Hudson’s Spring 2020 Campaign.
The concept leaned into fine art, with Federico Spadoni creating sculptures made entirely from denim at his art gallery Pio Pico in Los Angeles, serving as the centerpieces and props for the campaign featured alongside the models.
