SUMMER 2021 / CONCEPT DESIGN / CAMPAIGN
Polo Ralph Lauren
/ CREDITS
Concept Designer: Raymond Croft
VP, Brand Creative: Dave Oscroft
Photographer & Director: Blair Getz Mezibov
/ ABOUT THE PROJECT
For Polo Ralph Lauren’s Summer 2021 Campaign, I led the initial concept design, highlighting the return of the U.S. Open to Arthur Ashe Stadium in New York post-pandemic.
The goal was to reinvigorate the tennis community and create excitement for the event in partnership with Ralph Lauren, celebrating the unique diversity of New York City and the sport of tennis.
