FALL 2024 / ART DIRECTION / E-COMMERCE
Tommy Hilfiger E-Comm
/ CREDITS
Senior Art Director: Me
Art Directors: Allie Jones, Natalia Jimenez
Models: Valentin Humbroich, Jegor Venned, Max Lang, Lotta Kaijarvi, Peter Meyer, Kwaku Ansong, Kjnara Swanson, Fred Juneau
Photographers: Andrew Stinson, Kevin Jude
Photo Assistants: Eu Jin Lee, Jeremiah Cumberbatch
Lead Stylist: David White
Stylist: Kendra Jones
Groomer: Karl Payton
Sr. Manager of PDP: Sarah Webb
Creative Producer: Hoku Gepp
/ ABOUT THE PROJECT
For Tommy Hilfiger’s Fall 2024 E-Commerce Editorial, I took the lead in overseeing the art and creative direction of the shoot, collaborating closely with our Product Detail Page (PDP) team to bring the vision to life.
The primary objective was to enhance the e-commerce shopping experience by elevating the visual appeal of the product landing pages. We achieved this through enhanced lighting, refined styling, and the addition of carefully selected props. The concept behind this approach was to blend the newly captured, high-energy content with our standard product-on-figure photography, creating a more dynamic and visually captivating experience for the customer.
By doing so, we aimed to make the shopping journey feel fresher and more dynamic, encouraging a deeper connection to the product.
