Banana Republic

For the relaunch of Banana Republic’s True Hues collection, the goal of the campaign was to spotlight and feature the faces and voices of real individuals making a difference in their community, amplifying their stories, and demonstrating the power of unity while celebrating individuality. With a focus on diversity, individuality, and community the aim was to showcase the people who are impacting culture and society, whether on a global scale or in their own community.

Featuring:

• Drew Dixon (@deardrewdixon) / Silence breaker, record producer, writer 

• Kiara Marshall (@naturallykiara) / Self-love and disability advocate  

• Amelia Gray (@ameliagray) / Body-positivity advocate and model 

• Karina Sharif (@karinasharif) / Artist advocating for black womxn, stylist, designer

• Sydney Sweeney (@syderature) / Culture writer and journalist

• Stephanie Kim (@stephaniekimkim) / Professional dancer and director

• Teddy Quinlivan (@teddy_quinlivan) / Model and LGBTQ advocate

• Sara Mora (@misssaramora) / Immigrant rights advocate

With the larger creative team, I lead the identity design in the digital space with a focus on an immersive storytelling from an elevated perspective that spaned e-commerce, email and social.