Art Director + Visual Strategist based in New York City working globally.

Featured Work

The Journal

Welcome to The Journal, home to my "The Art of Direction" series, where I delve into art direction, creative storytelling, and campaign strategy. Discover personal insights, experiences, and motifs that inspire my work, alongside recaps of events, panels, and workshops. Fashion, commerce, and creativity through my lens. Check out my latest post below.

NYFW 25’ Recap: FIT Speaking Panel

Had the pleasure of speaking at FIT during NYFW 2025 for Digital Fashion Week, diving into AI, AR, and VR in fashion with some amazing panelists. We dug into the ways it’s shaking up fashion and what that means for creatives like us—how it’s already impacting the industry and where we think it’s all headed.

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