Art Director + Visual Strategist based in New York City working globally.

Featured Work

The Journal

Welcome to The Journal, home to my "The Art of Direction" series, where I delve into art direction, creative storytelling, and campaign strategy. Discover personal insights, experiences, and motifs that inspire my work, alongside recaps of events, panels, and workshops. Fashion, commerce, and creativity through my lens. Check out my latest post below.

The Art of Direction: Fall Layers, July Problems

In this next installment of The Art of Direction series, I take you behind the scenes of Billy Reid’s Fall ’23 campaign, “Ivy South.” Shot at the legendary Berry College in Georgia—in 100-degree heat, no less—I share how real-world obstacles like extreme weather, campus logistics, and quick pivots shaped the final product. It’s a look at the messy and very real side of being an art director, where creativity meets chaos—and you make it work anyway.

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